Cationic Exchange (CE) is a scientific term to describe a very simple process in plants. CE is a process that stimulates the electromagnetic exchange between a plant's root and nutrient ions of the soil. In soil science, cation-exchange capacity (CEC) is the maximum quantity of total cations, of any class, that a soil is capable of holding, at a given pH value, for exchanging with the soil solution. CEC benefits plants by increasing their root size, allowing greater absorption of nutrients and water (critical in arid land areas). This, in turn, encourages increased BRIX (sugar content) production in the plant, which helps enhance the photosynthesis effect of the sun's rays. The outcome is faster growth and maturity, healthier and sturdier plants with improved produce flavor and yields. Additionally, the increased sugar content discourages those many insects that cannot digest sugar, causing them to look elsewhere for a meal. This helps the grower reduce the cost and health hazards associated with insecticides.